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Last updated: 17-09-2021

Terms of Service


Visufund is a Limited Company registered in England and Wales (company registration number 10141346). Our registered office is at 20-22 Wenlock Road, London, England, N1 7GU. Visufund is an online visual fundraising tool to enable the collection of donations for registered charities.

This is a legal agreement between Visufund ("the company","the website", "the platform" "us", "we", "our") and the following entities or persons ("user","you","your") using our services:

  • Charity: A registered user with a Visufund Charity account
  • Corporate: A registered user with a Visufund Corporate account
  • Supporter: A registered user with a Visufund Supporter account
  • Guest: An unregistered user using the platform

A registered user is defined as a person who has signed up and has a login account with us. An unregistered user is defined as someone who does not have an account or is not logged in to the website.

By accepting these terms of service ("agreement") on creation of an account or making a donation through the website, it is understood that you agree to the terms below.

1 Contributing to a page

1.1 General: Any registered user or guest ("you","your") may use the platform to contribute to a page or make a charitable donation. You are not required to create an account on the platform to complete this process, although you do have the option to create a Supporter account at the checkout stage if you wish. Before contributing to a page, you should identify the type of page (and beneficiary, if appropriate):

  • Charity Fundraising Page: Created by a Charity, of which the Charity is the beneficiary
  • Charity Profile Page: Created by the platform for every Charity account, of which a Charity is the beneficiary
  • Fundraising Page: Created by a Supporter or Corporate, of which a Charity is the beneficiary
  • Message Board: Created by a Supporter or Corporate for message display only. There is no beneficiary and donations are not accepted.

To identify the type of page you are donating to (excluding Charity profile pages), you can use the "About page" button to view these details. The information displayed describes who the page was "Created by" and, if it is a fundraising page, which Charity receives the donations. If you require more information on a Charity beneficiary, you should contact the Charity directly using the contact details shown. It is your responsibility, as the donor, to ensure you are comfortable with the intended purpose of your funds, and if you have any doubts, you should not donate.

1.2 Personal Message: On some pages, you may be given the option to write a personal message. Any message left is publicly readable/accessible on the website. Any message deemed offensive, abusive or inappropriate may be removed or edited without warning. For your security, you are advised not to enter any private information when composing your message. If you need to edit your message, you may use the link provided in your email receipt to do this within 7 days.

1.3 Photo Upload: On some pages, you may be given the option to upload a photo to display with your message. By uploading an image, you agree that any people which are clearly identifiable have consented to have their likeness displayed, or where appropriate you have permission from their next of kin, or that you have full rights to use the image in this manner and accept full responsibility for such use. Any photos which are deemed inappropriate, offensive, or contradict these Terms of Service, may be removed without warning.

1.4 E-card: If you wish to send an e-card, you are required to supply the email address and first name of the recipient. The recipient's personal details are kept private and are only used to send the e-card. The e-card recipient will receive an email, stating your full name, containing a link to your personal message.

1.5 Data: When contributing to a page or making a donation on the platform, you may be requested to supply personal information. Some of this data is classified as PII (personal identifiable information) which includes: FULL NAME, HOME ADDRESS, TELEPHONE NUMBER, EMAIL ADDRESS. The list below describes how this data is used:

  • Pages created by/for Charities (including Charity Profile Pages): All PII is shared with the Charity for administrative purposes only.
  • Pages created by Supporters or Corporates: Full name only is shared with the page owner. If fundraising, all PII is shared with the Charity beneficiary for administrative purposes only.

Any personal information submitted through the website is securely stored on our systems. If you have used the website previously, we may use your email address to recall your previous marketing preferences on return visits. You may request from us the details that we hold or request the deletion of your data at any time.

For our full privacy policy, visit

1.6 Communication Opt-in: On fundraising pages, communication opt-in preferences may be asked on the checkout form. The definition of these preferences are defined by the Charity for you to opt-in to the Charity's marketing or further communications. The Charity is bound by this agreement to honour your communication preferences and to treat all personal data in accordance with the law. If you have donated to a Charity on the platform previously, we may provide a feature to recall your previous communication preferences, based on the email address you supply.

We may also ask if you wish to opt-in to marketing communications from Visufund. We will only ever use your email address to send you useful information about our services that you have requested. By default, all communication preferences are set to "No" (not ticked), and you have the right to unsubscribe at any time.

2 Making a donation (fundraising pages only)

2.1 Donation Amount: Donations are only accepted on pages which have a Charity beneficiary. Depending on the page settings defined by the page owner, donations may be required or optional, and some objects may require a minimum donation amount. A minimum amount requires you to enter a value equal to or greater than the stated amount. Where no minimum amount has been set, you may donate any amount greater than 2. Depending on the page settings, some pages may also allow you to select an object for zero value (enter '0' in the donation box).

2.2 Gift Aid: When donating to a page that is raising money for a UK Charity, you may be given the option of adding Gift Aid to your donation. By consenting to this option, you are agreeing to the Gift Aid statement shown on the form and authorising the charity to claim Gift Aid on your donation. You must supply accurate personal details (ie. full name and home address) for this claim to be successful. If you have any doubts about your entitlement for Gift Aid, you should consult your own advisers or HMRC about any accounting, taxation or financial consequences of making a donation that may affect you. Further information on Gift Aid can be found at

2.3 Payment: At the final stage of checkout, you will be prompted to enter your credit/debit card details to make your donation. Digital wallet payments (eg. Apple Pay) are also accepted if enabled on your device. This facility is supplied by our trusted PCI Level 1 service provider, Stripe, and you are legally bound by their terms of service when making a payment.

2.4 Fees: No fees are charged directly to you when making a donation. You should check with your card provider, before committing, if charges are incurred for a payment. From your donation, the payment processor (Stripe) deducts a transaction fee and Visufund deducts a platform fee of up to 3.9%, which is agreed and approved by the Charity beneficiary. The beneficiary receives your total donation directly into their own Stripe account, less these fees.

2.5 Refunds: In the event that a refund is required on a donation, you must contact the Charity beneficiary directly, as no money is held by the platform at any time. A decision on the refund will be determined and administered directly by the beneficiary, based on their own refund policy. For our full refund policy, visit

3 Account registration

3.1 General: Sign-up ("register", "registration") is free and any person is permitted to create an account on the platform. Registration allows you to view and test any of the platform's features, with no obligation to publish a page or incur any costs. When registering for an account, you must select the type of account you require:

  • Supporter: This option should be selected if you intend to use the platform for making personal donations, creating fundraising pages to benefit a Charity, or creating message boards.
  • Corporate: This option should be selected if you intend to use the platform for creating fundraising pages or message boards on behalf of the organisation or company that you work for.
  • Charity: This option should be selected if you officially represent, and are authorised by, a registered Charity or non-profit organisation in one of our supported countries, and intend to use the platform to create fundraising pages for the benefit of your Charity and to allow supporters to fundraise for you through the platform.

If you are creating an account at the checkout stage of a donation, you are agreeing and accepting these terms based on creating a Supporter account.

3.2 Requirements: Depending on the type of account you are creating, you are required to complete all the fields on the presented sign-up form. Failure to provide correct or accurate information on registration may result in suspension or deletion of your account. Before submitting the registration form, it is understood that you have read and agreed to these Terms of Service. You should not proceed to register if you do not agree to these Terms or you do not understand anything stated within them.

3.3 Multiple User Accounts: If you have a Charity or Corporate Account, the platform offers the facility of adding additional users to access and manage your account. Each user can be defined a role to grant or restrict access to various features of the platform. You are only permitted to create additional users accounts with an email address domain that matches your own. It is your responsibility to maintain the level of access and status of other user accounts connected to your account. A strict internal policy and procedure must be in place to disable accounts when an employee with a platform user account leaves your organisation. Failure to do this risks data breaches of which you will be liable. We will disable any user account if we detect any suspicious activity that risks the compromise of personal data on the platform.

4 Creating Pages

4.1 Fundraising Pages: If you are a Supporter or Corporate and you intend to create a fundraising page in support of a Charity, you agree that your full name and email address will be shared with the Charity when the page has been published. The Charity may only use these details to contact you about your fundraising page, if required.

4.2 Pages Dedicated to Someone: If publishing a page that is dedicated to another person, you are advised to seek permission from the individual concerned, or their next of kin where appropriate.

4.3 Template Library: You may use any standard template from the library to create a page for no cost. Unless otherwise agreed, all template artwork is owned by the Company. The artwork may be used on multiple pages at any time, but must not be used by a third party without prior consent.

4.4 Publishing Pages: It is your responsibility to ensure that your published page complies with these Terms and any relevant local laws. You may use our site only for lawful purposes.

4.5 Page Duration: Your page will remain online and able to accept new contributions until you manually choose to Close or Unpublish it.

4.6 Promotional Activity: We may promote your page(s) on our website and social media channels, but we are not responsible for sourcing contributors or donors on your behalf. It is your responsibility to plan a suitable marketing campaign and promotional activity to ensure page success.

5 Products & Plans

5.1 General: Visufund offers optional costed products and plans to Corporate & Charity users only. If you purchase a product or plan, you may change your mind for any reason and receive a full refund of all monies paid within 14 days starting from the date of purchase (the "Cooling-off Period"). You agree that the Cooling-off Period is available for 14 days after your purchase but is lost once you publish a page where you have benefited from the product. After the Cooling-off Period is over, products and plans are non-refundable. We reserve the right to change plan prices, or amend or withdraw products at any time without prior notice.

5.2 Upgrade Page: Single page upgrades are available to Charity & Corporate members, who wish to access advanced page settings or publish a page using a Premium template. Page upgrades apply to a single page only and are non-transferable.

5.3 Membership Plans: Standard Visufund membership is free to all registered users. We also provide a range of optional annual costed plans to Charity users only. If you choose to upgrade to a costed plan, your membership plan will last for one year from the date of purchase, and you authorise Visufund to charge you automatically using the same payment method on an annual basis until you cancel. You have the right to change your default payment method or cancel your renewal at any time from the Billing section of your Charity Account. If your membership plan is not renewed, your account will revert to the free Standard membership plan on the displayed expiry date.

5.4 Buy Template: Any Charity member with a fully onboard account may buy a template and add it to their charity's own library (My Templates). This gives you lifetime access to advanced page settings and the option to configure default settings for supporter fundraising pages. You understand that buying a template does not give you exclusive rights to the design, which may also be purchased by other organisations for their own purposes. By opting to buy a template, you agree to pay the specified amount.

5.5 Payment Methods: Whenever you provide card details to pay for a product or membership plan, this is captured through Stripe's website and may be stored securely for future use. Charity & Corporate users can manage or delete their saved cards in the Billing section of the their account. Visufund may also issue invoices to you for payment by BACS, CHAPS or electronic bank transfer within 30 days. Failure to make payment in the appropriate time may result in temporary suspension of services.

6 Data & Reports

6.1 General: Data and reports are only available on Charity accounts. Visufund is responsible for the safe capture and storage of donor data through the platform. This data is shared with the Charity for administrative purposes.

6.2 Donor Data: We will supply details of each donor and donation to you, when you securely login to the platform using your Charity user account. We will not use this data for our own purposes without consent from the donor. You may tailor the donor checkout to capture marketing consent and data in the format you require, but you must not attempt to capture any specific types of personal data that are not covered by the Visufund Privacy Policy. It is your responsibility to maintain accurate records on donor communication preferences for any future communications, in accordance with the law, and we will not be held responsible for any misuse of personal data by you.

6.3 E-card: We will not provide any personal details of an e-card recipient, but you will be able to ascertain if the feature was used on a donation.

6.4 Reports: When you download a report from your Charity Account, it is your responsibility to treat the data with the greatest care and within the law. For security reasons, you should not download reports on a public computer or a computer you do not normally use. You should not send the reports to other people or copy the reports onto any external media or network drive that others can access. You are advised to permanently delete a report after you have imported or analysed the data. Failure to adhere to this guidance risks data breaches of which you will be liable.

6.5 Gift Aid (UK charities only): We will collect valid Gift Aid declarations from each donor where possible, and share this information with you. We will not submit Gift Aid claims on your behalf. It is your responsibility to reclaim any Gift Aid due to you from donations made via the platform.

7 Receiving donations

7.1 General: Donations are not processed or held by the platform at any time. To process and receive donations made through the platform, Charities are required to connect their own Stripe Account. This service provides the facility to accept card payments from a donor, securely hold your funds in your own private account and automatically transfer your funds to your nominated bank account.

7.2 Stripe: Payment processing services on the platform are provided by Stripe and are subject to the Stripe Connected Account Agreement, which includes the Stripe Terms of Service (collectively, the “Stripe Services Agreement”). By agreeing to these Terms or continuing to operate as a beneficiary on the platform, you agree to be bound by the Stripe Services Agreement, as the same may be modified by Stripe from time to time. As a condition of the platform enabling payment processing services through Stripe, you agree to provide the platform accurate and complete information about you and your charity (where applicable), and you authorise us to share it and transaction information related to your use of the payment processing services provided by Stripe. Your Stripe account does not belong to us and is only connected to the platform. We do not have full access to your Stripe account and we cannot support you with any issues relating to your Stripe account. We are responsible for supporting you to connect your Stripe account with the platform.

7.3 Fees: Any donation made through the platform is subject to a payment fee (Stripe's fee) and a platform fee (our fee). All fees are deducted from the total donation amount, before being added to your Stripe account balance. Payment fees vary according to card type and currency, and are determined by the provider (Stripe). Our platform fee is 3.9% of the total donation amount, or 0% on Pro Plan.

7.4 Payouts: Your Stripe balance is made up of pending and available balances. Pending balances are made up of payments that have been made in the last 7 days. Available balances are made up of payments made more than 7 days ago. Available balances are paid out via BACS to the charity's nominated bank account according to your payout settings in your Stripe account. It is your responsibility to configure these settings in your Stripe account.

8 Disclaimer

8.1 You agree that your use of the Website is on an "as is" and "as available" basis and that your use of the Website is at your sole risk. Visufund shall undertake general maintenance and upkeep of the Website from time to time, although care will be taken to minimise any disruption. During these periods, and in certain exceptional circumstances, the Website may not be available for use.

9 Termination of agreement

9.1 We may terminate or suspend access to an account immediately, without prior notice or liability, for any reason whatsoever, including without limitation if there is a breach of this agreement. All provisions of this agreement which, by their nature, should survive termination, shall survive termination. You may terminate your account with the platform by contacting us at any time.  Any outstanding invoices must still be paid.

10 General

10.1 Any use made of the Website is subject to this agreement. The company may, at its sole discretion, modify or revise this agreement at any time by updating the text of this page and so you should check this agreement regularly.

© Visufund Ltd 2015-2022 V2.51
Registered in England & Wales No. 10141346