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Last updated: 22-11-2018

Your ideas: How can we be better at In Memory Fundraising?

Blog by Emily Grint, Head of Client Relations, Visufund
close-up of tree with colourful leaves

In September 2018, I attended the Institute of Fundraising North West Annual Conference. Over the two-day event, I met loads of fantastic fundraisers from across the region. There were workshops on a range of topics from legacy fundraising to events, and capital campaigns to collaboration... The hardest thing about it was deciding which workshops to attend!

On day two, I was delighted to have the opportunity to speak to a room filled with in-memory fundraisers about some of the things I've learned from bereaved donors, in a talk called "It's not us. It's them. Why in-memory fundraising isn't really about fundraising at all."

As part of my talk, I asked the room to share some of their top tips on how we can all be better at in memory fundraising. I also arranged for a Tweet to go out at the same time, so some of the ideas may have come from people who weren't even in the room at the time. There were some brilliant ideas in the room (and further afield), all of which have been shared on this interactive tree.

I asked people to consider which are some of the best in-memory campaigns they've seen, what words or phrases they use to communicate with bereaved donors, how to build better relationships, etc. If you have any great ideas that you'd like to add to the tree, please do. I'm going to keep the tree online to welcome new ideas and to provide a useful resource to anyone who needs it. The more people who contribute, the better it will look and the more we will all learn - win win!

So, if you want to know How can we be better at In Memory Fundraising? Click here to see the answer!

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