Baby Loss Awareness Week provides a unique opportunity to raise awareness about the issues surrounding pregnancy and baby loss in the UK. Here in the UK, Baby Loss Awareness Week is a collaboration between more than 130 charities in which Sands plays a pivotal lead role.
Sands is determined to make a real difference to the lives of bereaved families across the UK.
With your support during October we will be able to continue to deliver our crucial work supporting anyone affected by the death of a baby, improving bereavement care and promoting research to save more babies' lives.
The funds generated from this year’s Ribbon Remebrance will enable us to continue to offer free bereavement support to anyone affected by the death of a baby, no matter how long ago. It means we can expand our bereavement support services and ensure they are accessible to every bereaved family throughout their journey.
Each ribbon dedicated in memory of a precious and much wanted baby, will be supporting our vision of a world where fewer babies die and helping to ensure that every bereaved family, wherever they live in the UK, gets the care and support they need, when they need it, for as long as they need it.
Every penny raised will make a real and lasting difference to the lives of bereaved families and help to save babies‘ lives.
Baby Loss Awareness Week 2025
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Baby Loss Awareness Week
Published: 26 Aug 2025
Beneficiary
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Sands Charity no. 299679 & SC042789 Email: supportercare@sands.org.uk Tel: 0203 908 5525 |
Sands is the UK’s leading stillbirth and neonatal death charity. For over 40 years Sands has been the informed voice of bereaved parents and families and provided accredited bereavement and mental health support.
Sands exists to:
- Support anyone affected by the death of a baby for as long as they need
- Work in partnership with healthcare professionals, NHS and governments, to ensure that bereaved parents and families receive the best possible care
- Promote improvements in practice and research to save babies' lives
Baby loss is experienced by many but spoken about by few. Sands is determined to break the silence surrounding baby loss, to reduce the numbers of babies dying and to reduce the isolation felt by families when the very worst does happen.

