Brighter Futures Better Births Appeal

The birth of a child should be a wonderful, life-changing time for a mother and her whole family. It is a time of new beginnings, of fresh hopes and new dreams, of change and opportunity. It is a time when the experiences we have can shape our lives and those of our babies and families forever. These moments are so precious, and so important. It is the privilege of the NHS and healthcare professionals to care for women, babies and their families at these formative times.

Every woman, every pregnancy, every baby and every family is different. Therefore, quality services (by which we mean safe, clinically effective and providing a good experience) must be personalised. Our vision for maternity services here at the Great Western Hospitals NHS Foundation Trust as part of NHS England's Better Births Initiative, is for them to become safer, more personalised, kinder, professional and more family friendly; where every woman has access to information to enable her to make decisions about her care; and where she and her baby can access support that is centred around their individual needs and circumstances.
Celebrate your baby's birth by choosing a building block and making a donation to the Brighter Futures Better Births Appeal. - Thank you, every donation makes a difference!