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Last updated: 26-07-2021

FAQs for Trustees and Senior Management

What is Visufund?

Visufund is an online interactive visual fundraising platform. When a supporter makes a donation to a Visufund page, they can reveal something on a picture, eg. adding a star to the sky or lighting a virtual candle.

Visufund is a private limited company registered in England and Wales (company registration number 10141346). Our registered office is at 20-22 Wenlock Road, London, England, N1 7GU.

Why should we join? What makes it different to other platforms?

Visual fundraising is a great way to bring your appeals to life. Unlike other online fundraising platforms which simply display donations in a list, when a donor gives to a Visufund page, they can share a photo with their message and see the change they've made to a picture. Choosing the location for their light on a tree or adding a star to the sky is a much more personal way to give, and gives donors a sense of ownership over their gift.

As well as being a powerful way for your donors to show their support for your charity, visual fundraising is also an exciting interactive way for people to give, and has proven to be popular with young fundraisers. When a child is fundraising for your organisation, they may not understand a fundraising target but can still be motivated by seeing their picture coming to life!

Which other charities do you work with?

We've worked hundreds of different charities around the world, including hospices and healthcare organisations, children's charities, animal rescues, and campaigning organisations. You can see a full list of our current charities here.

Is Visufund safe?

Yes. The Visufund website is secure and our data is stored on secure servers in the European Economic Area. Donations are not held by Visufund at any time, as these are paid directly into the charity's own Stripe account.

How much does it cost?

It's free to join and publish unlimited pages using our extensive library of free templates, with no mandatory subscriptions. On our free Standard membership plan, we simply deduct a small fee of 3.9% from donations. We also offer optional membership plans and template products giving you additional benefits such as advanced controls and 0% platform fees. Payment processing fees apply, as determined by Stripe.

How are donations processed and how quickly will we receive funds?

In order to accept donations on Visufund, charities are required to connect a Stripe account to the platform. Stripe is our trusted PCI Level 1 payment service provider, which offers highly competitive payment processing fees, and is used by millions of businesses and charities worldwide.

Connecting your Stripe account to Visufund is the most secure way to process donations, as it enables payments to be made directly into your own account. Stripe automatically deducts their payment processing fee and our platform fee (if applicable) from donations, and sends the net value to your bank on a daily basis. You can change the frequency of payouts from your Stripe account, if required.

What information do I need to provide in order to set up our Stripe account?

If your charity does not currently have a Stripe account, it takes just a few minutes to create one at no cost. You can do this from the Stripe website ( or from the Charity Account section of your Visufund account.

Your Stripe account needs to be activated by someone with significant management responsibility or control over the charity. This should be an authorised executive, senior manager or Trustee.

You will be required to provide some basic information about the charity to set up the account, including bank details for payouts. In order to verify the account and comply with financial regulations, Stripe requires some personal information about the individual who is setting up the account. If Stripe cannot verify the account (eg. if you do not provide your correct home address), they may be in touch to request further identification before enabling payouts on the account.

Read more about Stripe Connect.

Any further questions?

You'll find more information in Help, or feel free to contact us if you can't find the answer to your question.

Back to Frequently Asked Questions
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