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Last updated: 03-07-2020

FAQs for IT & Data Teams

What is Visufund?

Visufund is an online interactive visual fundraising platform. When a supporter makes a donation to a Visufund page, they can reveal something on a picture, eg. adding a star to the sky or lighting a virtual candle.

Can we change the URL of our page or embed it on our website?

Yes. Before publishing your page, you can customise its web address in Page Settings. If you would prefer to promote your fundraising page using an alternative web address, you will need to set up a redirect link from your preferred address to your Visufund page.

You can also embed your page on your own website and display a live preview of it, by inserting a specially crafted HTML <iframe> element on your website. Learn more about embedding.

Is Visufund optimised for mobile?

Yes, Visufund is fully optimised for mobile. Our research has shown that the majority of donors view fundraising pages on their mobile phone, so this has always been a priority. Donations are processed by Stripe, so we can accept payments via digital wallets such as Apple Pay for improved mobile experience.

Who is responsible for the data captured through Visufund?

Transparency is important to us, so it is stated clearly on the donation form that all data entered onto the form will be shared with the charity, and therefore both Visufund and the charity are data controllers. Visufund shares this data with the charity for administrative purposes only (ie. to maintain accurate records), although we also allow the charity to customise the donation form to capture marketing consent for future use.

Your supporters are welcome to create a Visufund account when making a donation, which permits us to store their address details on their account. This means that it is quicker for them to donate again in future.

What data can we capture through Visufund?

We give you access to all donor data and allow you to customise the Marketing Consent section of the checkout form to ensure you're capturing exactly the data you need. A link to your Privacy Policy can be displayed on the donation form, and you can choose which communication methods you use for marketing to allow your supporters to opt-in to your marketing by email/telephone/post/SMS. If you charity uses granular consent for marketing, you can also set different opt-in categories (eg. Events/Fundraising/Services, etc). If you need to capture any further information, you can add additional questions to the donor checkout form.

In order to streamline the donation process and increase donation conversions, we only capture data from donors where it is required. For example, a donor is only prompted to provide their telephone number if they have consented to hear from you by phone.

As well as donor data, we also share the name and email address of anyone who sets up a fundraising page for your charity.

How is the data presented?

All donor data is shared with you, and can be viewed in Transactions, or downloaded in Reports as CSV files. Read more about Reports.

What security measures do you have in place to protect our data?

We take data protection very seriously at Visufund to ensure that your data does not end up in the wrong hands. For example:

  • We only store your data on secure servers in the European Economic Area (EEA)
  • We ensure our staff are kept up-to-date regarding changes to Data Protection law, and that only authorised individuals can access your data for the purpose of fulfilling their job role
  • We disable registered user accounts that have not been accessed for a set length of time, as determined by our own internal procedures, to ensure that your data cannot be accessed by any unauthorised person (for example, when a charity user leaves their organisation)

We allow charities to create separate user accounts for each member of the team who requires access to the Charity Account. This prevents the need for colleagues to share login details and passwords, reducing the risk of any data breaches. We encourage you to disable user accounts of colleagues who no longer require access to your account (eg. if they have left the organisation), and we reserve the right to disable any user accounts where we detect suspicious activity.

Does Visufund collect Gift Aid? (UK only)

Visufund collects valid Gift Aid declarations from donors and provides you with all the details you need to process a Gift Aid claim in-house via your usual method. If required, you can download a Gift Aid Schedule report directly from Visufund using HMRC's approved format for easy submission.

Do you offer any analytics or insights on pages?

Yes. On your Dashboard, you'll see real-time data about how many people are currently viewing your page, plus a graph summarising page views vs donations over a set period of time. We collect UTM tracking data for your analysis, and you can download reports to see which referral links have generated the most views and donations.

Any further questions?

You'll find more information in Help, or feel free to contact us if you can't find the answer to your question.

Back to Frequently Asked Questions
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